The festival of Raksha Bandhan is entirely dedicated to the love and affection shared between a brother and a sister. On this day, sisters pray for long life of their brothers and ask God to bless them with his blessings. Brothers, in turn, give them enticing rakhi gifts and promise to care life long. This custom has been there since time immemorial. Various other believes are associated with Rakhi and therefore, people follow certain custom and tradition to celebrate this festival. The festival is marked by the tying of a rakhi, or holy thread by the sister on the wrist of her brother. The brother in return offers a gift to his sister and vows to look after her as she presents sweets to her brother. The brother and sister traditionally feed one another sweets. The rakhi may also be tied on other special occasions to show solidarity and kinship (not necessarily only among brothers and sisters), as was done during the Indian independence movement. A wide ranges of Rakhi’s, Rakhi Gifts and Rakhi Return Gifts flooding the market with latest designs & styles. Raksha bandhan is a one day festival, but the rakhi thread is symbolic of all the love and care cultivated between brother and sister, so we encourage you to choose your Rakhi with love and make your Raksha Bandhan memorable life-long with your brother and sister. In India and many Indian communities, anyone close to you who does not have a sister or brother of their own may be honored as brothers and sisters on this day. Once, Indra, the king of heaven was confronted by the demon king – the Daitya-raaja – in a long-drawn battle. At one stage, the Daitya-raaja got better of Indra and drove him into wilderness. Indra, humbled and crest-fallen, sought the advice of Brihaspati, the Guru of Gods. The Guru told him to bide his time, prepare himself and then take on the mighty demon. He also indicated that the auspicious moment for sallying forth was the Shraavana Poornima. On that day, Shachee Devi, the wife of Indra, accompanied by Brihaspati tied Raakhi around Indra’s right-wrist. Indra then advanced against the Daitya-raaja, vanquished him and reestablished his sovereignty
